Baloney Detection and the Grandmas of SOLE
IATEFL…sounds like a badly aspirated “I hate EFL”. Where were the marketing people that day? It seems as if after the latest IATEFL shindig, two people who won’t be needing marketing gurus are Russell Mayne, aka @ebefl, and Sugata Mitra. Of course, Mitra doesn’t need a publicist because he is his own best publicist; his message is enchanting; his mannerisms are endearing; he is a polymath who has approached the problem of educating society’s outcasts and thinks he may have found the solution: a hybrid lo-tech/hi-tech mechanism that has Indian children from socioeconomically deprived communities struggling to help Geordie grandmas improve their pronunciation – assuming I haven’t misunderstood anything here. People loved it.
Russ doesn’t need a publicist because, weirdly, he did the opposite of Sugata Mitra and people loved it. Sugata told people that the solution to the challenges of creating a more equitable world was simple and straightforward. Russ…
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